Brecke Latham Boyd is a principled professional with 15 years of digital media, policy communications and global PR experience working in both the public and private sectors. She is based in Washington, D.C., and currently serves as the Firmwide Media Relations Manager for Baker Botts LLP, an international law firm.
For Brecke, working in media relations presents the incredible opportunity to inform and educate the public on issues affecting their community, state, and country. As a student of journalism, she deeply respects that the press is a vital piece of democracy. The more informed a society, the healthier democracy is within that society. Therefore, throughout her career, Brecke Latham Boyd has prided herself on maintaining an open dialogue with news outlets and working with reporters to build trust through factual storytelling. Her strong reputation is a direct consequence of her eagerness and dedication to tell stories with utmost sincerity and integrity.
Now, more than ever, journalist and citizens alike must be more critical of where they get their information. Brecke has come to witness firsthand just how prevalent and damaging the circulation of misinformation is and can be.
The use of social media, which can drive web traffic to these sources, has served to amplify its effect. Inaccurate online reporting tends to utilize eye-catching headlines, or “clickbait,” and fabricated stories to increase readership and online sharing. While real, authentic news aims to inform and educate readers, fake news seeks to mislead readers for financial, or political gain.
Brecke Latham Boyd hopes to bring more attention to this issue by promoting sound practices of Media Literacy. Studies have demonstrated students and young adults especially are the key demographic consumers targeted for false online information. Brecke is on a mission not only to help more people identify when something is true, but also to empower media consumers to actively fight against its spread.
In 2015, Brecke Latham Boyd joined Baker Botts LLP, where she currently serves as the Firmwide Media Relations Manager. Prior to that, she was the Public Relations Manager at Wilmer Cutler Pickering Hale and Dorr, LLP, an international AmLaw 50 firm.
She transitioned to the private sector in 2012, after working six years on Capitol Hill in various communications and legislative roles. She served as Communications Director for Congresswoman Martha Roby; Communications Director and Legislative Assistant for Congressman Parker Griffith; Communications Director for Congressman Jerry Moran; and Press Secretary for Congressman Gresham Barrett. Before moving to Washington, D.C., in 2006, Brecke served as the Assistant Press Secretary for the Governor of Louisiana.
Brecke Latham Boyd is a graduate of Stephen F. Austin State University, where she earned her Bachelor of Arts degree in Journalism. She was a contributing reporter for the university newspaper and a Senior Senator for the Student Government Association. Brecke later went on to earn her Master of Mass Communications from Louisiana State University. Her graduate thesis focused on the inner press strategies of a Governor and the role and responsibility of the press in a democratic society.